Websites for counsellors & psychotherapists
Nearly everyone who books you checks your website first. Right now, is it helping them say yes?
We build fast, calm, properly compliant websites for private practitioners — shaped around the one moment that decides whether an enquiry turns into a first appointment.
The real problem
People rarely choose a counsellor cold. A friend passes on your name, or a GP mentions you, or you come up on a directory — and then they go to your website to make up their mind. By the time someone lands there, the hard part of marketing is already done. The site has one job: not to lose them.
Most therapy websites lose them anyway. Not because they're ugly, but because they're slow, vague about who they help, awkward to book, or written in a way that says nothing a worried person can hold on to. The enquiry was there. It just quietly went somewhere else.
That's the gap we work in. Getting found matters, and we'll help with the basics of it — but the cheapest growth most practices have isn't more visitors. It's keeping the ones they already get.
What you get
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A website built around booking, not decoration
The free intro call and the "book a session" button sit on every screen, because the practitioners who convert well make the next step obvious and low-risk.
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The basics that help people find you
Clean structure, a page for each thing you help with, the technical groundwork search engines and Google Business rely on, and the local detail that pulls in nearby enquiries.
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Writing that sounds like a person, not a brochure
Calm, plain, and specific to the people you actually see — so a first-timer feels understood before they've even called.
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A site that's safe to publish
Every build follows the advertising rules counsellors are held to (more on that below), so you're not quietly carrying risk you didn't know about.
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And it's yours
You own the site outright. No monthly lock-in to a platform you can't leave, and it's built on a fast, modern setup that's cheap to host and quick to update.
The proof
Our first build is for Barnsley Counselling, a long-established South Yorkshire practice run by Tracy Simpson, a registered member of the BACP with around fifteen years of experience.
Built for a real practice, not a portfolio. Barnsley Counselling is a working private practice in South Yorkshire — her site runs on the same template, the same compliance checks, and the same one-file config we'll build yours on. See it live at barnsleycounselling.co.uk.
Why the rules matter (and why we know them)
Counsellors are advertising in a regulated space, and the rules are stricter than most realise. You can't claim to treat or cure. You can't guarantee outcomes. Testimonials need documented consent and have to stick to someone's own experience, not results. Insurer logos can only say what's actually true about your arrangement with them.
This isn't theoretical. In 2025 the Advertising Standards Authority upheld a complaint — brought by the BACP itself — against a private counselling practice over claims it couldn't support.
A lot of therapy websites are quietly carrying the same risk. We build the rules in from the start, so yours isn't one of them.
How it works
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A short call
Twenty minutes to hear about your practice, who you work with, and where enquiries come from now.
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We build
You get a complete site shaped around booking, written and structured for the people you see — and checked against the advertising rules.
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You review, we refine, it goes live
Then it's yours, on a setup that's fast, cheap to run, and easy to keep current.
Who this is for
Private counsellors, psychotherapists, and supervisors in the UK — usually solo, or running a small practice — who already get enquiries and want more of them to turn into first appointments. If you're registered with the BACP, NCPS, or a comparable body and you take your practice seriously, this is built for you.
It's probably not for you if you're pre-qualification, or looking for someone to promise overnight numbers. We'd rather be straight about that now.